My Story

My journey began as Digital Strategist at a national PR firm. This is where I honed my skills in creating impactful digital campaigns and developing effective brand strategies. At the same time, this period in my life left me daydreaming about starting my own small business.

So, following my career in PR, I chose to pursue that entrepreneurial passion and founded an e-commerce business selling personalized, high quality journals and accessories. My business quickly gained traction in the bullet journaling community and became competitive with the top brands on the market -- all without spending a dime on advertising. I learned how to utilize a brand identity and social media to attract my customer base. Through this venture, I also gained valuable experience in web design and e-commerce platforms including Shopify and Etsy.

Finally, it's most important to note that I have always been an artist with a focus in graphic design. With years of experience creating custom designs for a variety of clients, I know how to create visually stunning and effective branding materials to help brands stand out.